A few words from clients and colleagues.
I’ve worked with Will on a number of occasions over the years, and always find him to be a true editorial professional. He first seeks to deeply understand a topic before tackling it as a writer, and he has extensive experience at crafting different editorial formats for different uses and audiences. He also possesses rare insights into the least-understood corners of the financial markets, such as hedge funds, private equity and private real estate.
– David Snow, Partner, Privcap Media
Will Swarts is an an accomplished writer and communications professional. During our time as colleagues at AlixPartners, Will supported our thought leadership program and was very effective at understanding the wide variety of issues addressed by our consulting services and conveyed through our marketing programs. Will was responsible for coordinating and collaborating with consultants, and taking their specialized knowledge of legal issues, big data, industry and cybersecurity subjects and making it accessible to a broader and often disparate audience. One of Will’s strengths is his intellectual curiosity and ability to engage with and probe the consultants for their key messages. Will was a very professional and committed team member with whom I enjoyed working.
– Paula Day, Marketing and Communications Director, AlixPartners
US Bank Wealth Management couldn’t have increased media coverage without its partnership with MacMillan Communications and Will’s ability to garner regional media coverage.
Will has the work ethic of a Minnesotan and the savvy of a New Yorker. He’s also a great writer and consistently engages media in tough markets. I’ve greatly enjoyed working with Will.
– Robin Francis, Assistant Vice President, External Relations, US Bank
I worked with Will on a few different accounts and found him to be a hardworking, creative professional. He is a great writer and created a variety of high-quality content for clients. He is also quite skilled in media relations and used his journalism experience to build strong, productive relationships with reporters.
Additionally, Will’s friendly demeanor and willingness to lend a hand in any situation went a long way with colleagues, clients, and others in the work environment.
– Heather Schindler, Senior Associate, Hotwire
Will is a dedicated and effective public relations executive committed to driving results for clients operating across a broad range of industries from financial services to B2B technology. With an extensive background as a reporter, he possesses a deep knowledge of today’s media landscape and boasts a wide-ranging network of media relationships across top-tier outlets and trade publications. Will is an enthusiastic team member with exceptional writing and editing skills, boasting a strong track-record of developing and placing bylined content, storylines and thought leadership narratives that align with clients’ core messaging objectives and marketing initiatives.
– Matthew Devaney, Senior Account Executive, Aspectus Group
I worked closely with Will for two years, sharing a couple major accounts. Given his experience, he brought a wealth of knowledge and insight to his role. He was a great colleague and I saw the benefits of working with him from strategy through execution of many campaigns.
– Deborah McCandless, Associate Director, MBA Admissions, IESE Business School